direct channel

direct channel
Mktg
a method of selling and distributing products direct to customers. Direct channels include direct sales, sales force, mail order, and the Internet.

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  • direct channel marketing — UK US noun [U] MARKETING ► DIRECT MARKETING(Cf. ↑direct marketing) …   Financial and business terms

  • direct channel — /daɪˌrekt tʃren(ə)l/ noun a marketing channel where a producer and consumer deal directly with one another …   Marketing dictionary in english

  • direct marketer — ➔ marketer * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… …   Financial and business terms

  • direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… …   Financial and business terms

  • channel — chan|nel1 W2S3 [ˈtʃænl] n ▬▬▬▬▬▬▬ 1¦(television)¦ 2¦(for getting information/goods etc)¦ 3¦(sea/river)¦ 4¦(water)¦ 5¦(radio)¦ 6¦(in a surface)¦ 7¦(way to express yourself)¦ ▬▬▬▬▬▬▬ [Date: 1300 1400; : Old French; …   Dictionary of contemporary English

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  • Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …   Wikipedia

  • Direct memory access — (DMA) is a feature of modern computers that allows certain hardware subsystems within the computer to access system memory independently of the central processing unit (CPU). Without DMA, the CPU using programmed input/output is typically fully… …   Wikipedia

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

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